New Culture - Integration.

For companies that have already consolidated new ways of doing things based on the principles of the new culture and want to take on new challenges. They need to develop agile and effective teams that make decisions based on shared purpose and values, and that adapt well to increasingly complex and uncertain environments. They seek to increase the positive impact on their customers, suppliers, society and the environment.

1. Inspirational purpose

1.1 Encouraging purpose-driven decision-making in the company.

1.2 Exploring the heart of the organisation by stimulating in its people the desire to transcend to create highly competitive teams.

1.3 Working for projects that bring value to more stakeholders.

1.4 Broadening the business’ mission in relation to social and environmental challenges, exploring its contribution to a better world.

1.5 Achieving recognition as a leading company around an inspiring purpose.

2. Trust

2.1. Generating valuable and enriching connections and relationships, helping others without expecting anything in return.

2.2 Encouraging authenticity as a way to reach people's hearts.

2.3 Connecting and always being close to the internal and external customer.

2.4 Challenging society's limiting beliefs.

2.5 Self-realisation through group growth.

2.6 Transforming people's lives through business, as an agent of social change.

2.6 Guaranteeing the sustainability of the business project in the medium to long term.

3. Shared values

3.1 Developing and qualifying values that open up possibilities and stimulate us.

3.2 Selecting staff and recruiting according to the company's values.

3.3 Sharing values with other stakeholders and integrating environment and society.

3.4 Consolidating an ethical, relational and service-oriented working environment.

3.5 Acting towards giving, learning and continuous improvement as values to be protected.

4. People's Well-being

4.1 Consolidating a high level of emotional management in the organisation’s people (stress, conflicts, relationships, etc.).

4.2 Generating adherence to the shared project and high personal satisfaction and happiness.

4.3 Developing people’s well-being and care through decision-making in the company.

4.4 Raising the company’s awareness, assuming its responsibility as an agent of change in social dynamics that promote well-being.

4.5 Supporting other social projects from within the company, as well as the people who take the lead in these projects.

5. Transformational leadership

5.1 Proficiency in smart diversity management.

5.2 Creating your own transformational leadership model to connect with your own essence.

5.3 Consolidating leadership at the service of people.

5.4 Accompanying others to become future leaders.

5.5 Achieving the full commitment of collaborators.

5.6 Finding your own personal balance and well-being. Stopping for repair.

5.7 Taking more ambitious transformative responsibility for environmental and social challenges.

6. Transparent Information

6.1 Proactively communicating and making a positive impact with any kind of information, both positive and negative.

6.2 Always accepting our responsibility if we cannot deliver what we have promised.

6.3 Generating a reputation as a transparent and reliable company among all stakeholders (employees, customers, suppliers, shareholders, media, society, etc.).

6.4 Having clear and known protocols for the different decisions to be taken (inflow and outflow of people, professional career, salaries, allocation of resources, financial aspects, etc.).

7. Effective Communication

7.1 Learning how to create highly effective communication strategies.

7.2 Communicating any issues that interfere with the future of the workforce.

7.3 High fluency in the process of observing, identifying and communicating any relevant issues. 

7.4 Promoting an open dialogue by creating spaces to create conflicts in which to raise issues. Consolidating a more accessible, open and plural company in the exchange of ideas. 

7.5 Exploring the Mentoring figure. Supervision is included (each member seeks to be supervised for their own growth).

8. Participation in management and/or Results

8.1 Consolidating participation in management, constantly improving processes.

8.2 Developing competency-based management systems.

8.3 Moving from effectiveness to efficiency.

8.4 Integrating a culture of greater freedom with maximum responsibility.

8.5 Balancing roles, power and status to create more efficient teams.


This programme is also offered in an Express version (concentrated over consecutive days for companies that need to attend in a single trip).

Other Cultural Transformation Programmes